David C. Livingston

http://www.ThingsWorthSaving.com

303 Kipukai Place

Honolulu, Hawaii  96826

808 542-4945     808 441-6836 Fax

    David@DCLivingston.com

An SME Panel: The Latest Insights in Digital Sales and Marketing 

Learn the latest from Hawaii’s Top Digital Marketing Experts!

In this panel discussion you will learn cutting-edge strategies and insights from Hawaii’s leading digital marketing experts! Join us for an engaging discussion as top professionals share their latest tactics, trends, and tools to elevate your digital sales and marketing efforts. Whether you’re a small business owner or a marketing professional, this panel is your gateway to mastering the digital landscape and staying ahead in a rapidly evolving market.

Our Distinguished panelists include:

ANNA COVERT          DARSHAUN NADEAU      SAM FRENTZEL-BEYME

MODERATOR: ROBIN KENNEDY

• Program Day/Time: August 20, 2024    5:30-7:30pm

• Program location: Dave and Busters, upstairs

• Price $50.00, Includes Pupus, Dinner, Drinks and a Power Card!

• Come and enjoy an evening of Fun and Friendship at our kickoff event of the Summer!!!

• You’ll enjoy Excellent food, fun, drinks, raffles, networking-New Member and Board introductions - and much more!

Anna Covert: Founder/CEO Covert Communications:   Covert will discuss her mission to elevate the digital marketing industry and safeguard consumers from online marketing fraud. Anna Covert is the founder of Covert Communication, Hawaii's largest digital marketing firm. With over twenty years in the industry, she’s recognized as a leading expert in digital advertising and known for her strong business ethics. Covert has collaborated with hundreds of global companies across various sectors. Her book, The Covert Code – Mastering the Art of Digital Marketing, published by Forbes Books, has achieved Amazon’s #1 ranking in multiple categories.

Sam Frentzel-Beyme: Founder/CEO Stellant:  Software as a Growth Engine: Maximizing ROI on Your Digital Investments   Exploring strategies to optimize their clients software portfolio, streamlining processes, and extracting maximum value from  digital tools to fuel business growth and profitability. Sam specializes in using technology to boost small business growth. Sam has led innovations in health tech and is the founder of Pearly, an AI-driven oral health company. Sam's experience includes five years at Google and complex projects for clients like YouTube, AT&T, and Pepsi. He holds an MBA from McGill, MFA from the School of Visual Arts, and studied innovation at MIT. Outside work, he enjoys time on the water with his family.

Darshaun Nadeau: Founder, Flowing Blue: Turn Ads into Revenue: A Simple Guide to Measuring Marketing Success. Darshaun explores how businesses of any size can transform their marketing spend into measurable sales using simple yet powerful techniques in Google Ads, ensuring how his clients can effectively track and manage ad performance to maximize revenue. He is an entrepreneur and consultant for major global companies on strategic initiatives, including Nike, Adidas, The North Face, Toyota Motor Corporation Japan, Sony, Dentsu, and other prominent firms. His companies have developed numerous custom software applications, including those in digital ad optimization.

Who is SME?

Our Members Value Our Organization Over All Others

What are your professional goals?  Networking?
If you are serious about your career and becoming more valuable to the marketplace, you’ve got to invest in quality associations with cutting edge speakers and targeted content. Our members tell us that SME is the most valuable group in their network.

Our mailing address is:

SME Honolulu

1088 Bishop St Suite 1209

Honolulu, Hawaii 96813

 

August 14, 2024

Aloha, Friend.

 

Congress is in our annual August district work period before reconvening on Capitol Hill in September. My activities have focused on continuing efforts in DC, personal outreach throughout my district, and representing our country overseas. Here are some highlights (plus another constituent survey here and below):

 

Fiscal Year 2025 Appropriations. June and July were intense periods in my U.S. House Committee on Appropriations as we considered all twelve of our measures to fund a $1.6 trillion federal budget for upcoming Fiscal Year 2025 (beginning October 1, 2024). Many of my requests for funding of key efforts for Hawai‘i and the Pacific were included; you can find more details in my news releases here. However, these measures have a long way to go still in the legislative process, and August is a productive period to continue the hard behind-the-scenes efforts that make the difference.

 

Further Funding for Maui Recovery. As we have all remembered the first anniversary of the tragic Maui wildfires, the reality is that our federal government’s billion-dollar-plus effort has made a real difference thus far but there is a long ways to go and much more federal assistance needed. Given the many disasters across our country over the last years, our federal disaster assistance funds are running low and Congress is currently developing a supplemental (extra) funding measure to replenish that funding. Together with Senators Schatz and Hirono and Representative Tokuda, I am pursuing sufficient funding for a range of Maui needs in that measure. Our joint letter of request to our colleagues is here. 

 

Congressional Delegation to the Indo-Pacific. I joined my colleagues on our House Appropriations Committee’s Subcommittee on Defense, responsible for our country’s defense and intelligence budgets, on an official delegation to New Zealand and Australia. We met with senior leaders of these critical allies and partners to strengthen ties and assure that we remain aligned on the challenge of the People’s Republic of China and other mutual issues in the Indo-Pacific. This delegation also gave me the opportunity to highlight Hawaii’s own critical role and needs as well as the issues of our joint ‘ohana throughout the Pacific.

Back-Home Outreach. Given that I spend over half of any year out of Hawai‘i, I treasure these longer periods back home to meet personally with folks throughout my district and assure that I remain fully grounded in Hawaii’s issues and needs. As one especially gratifying example, I joined a beginning digital literacy class at Kaimuki Public Library, part of a great statewide partnership between the Hawai‘i Department of Labor/Workforce Development Council and the Hawai‘i State Public Library System to train some 6,000 of our ‘ohana on basic computer skills. This effort to close our digital divide is funded by my Fiscal Year 2022 Community Project Funding award of $975,000 for workforce advancement, so I was able to follow this effort from when it was first suggested to me all the way through.

Anonymous Online Survey. As always, I ask for and need your input. Please click here for my short anonymous online survey on what most concerns you as well as your view on a few critical issues and how I can serve you better. This will really help me so I appreciate your time and effort.

 

Please note that as this is fully anonymous, I won’t be able to respond directly to you on any survey questions or comments. So if you’d like me to respond specifically, please mail me directly at ed.case@mail.house.gov.

 

For more information on my office and efforts, please visit my website at case.house.gov. If I can help you and yours with your own questions and needs, email us here, or call us at (808) 650-6688.

Contact Me

 

IN WASHINGTON, DC
2210 Rayburn HOB
Washington, DC 20515
Ph. (202) 225-2726

 

IN HONOLULU
1003 Bishop Street
Suite 1110
Honolulu, HI 96813
Ph. (808) 650-6688

 

Email

ed.case@mail.house.gov

https://case.house.gov/contact

 

Social Media

Peter Savio’s Rent-To-Own Fee Simple Farmland Open Houses Happening this Month!

(Wahiawa, Hawaii) August 13, 2024 — Hawaii’s largest affordable housing developer, Peter Savio continues his commitment to providing affordable farming lots through Ohana Farm Parcels. Through this mission, Ohana Farm Parcels is inviting the public to a Rent-To-Own Fee Simple Farmland Open House event on August 17-18 and 24-25, Saturday and Sunday, from 10 AM to 1 PM. The event, to be led by Peter Savio, will be held at Ohana Farm Parcels in Wahiawa. During this event, local farmers and aspiring farmers will have the opportunity to explore the available Fee Simple Organic and Non-Organic parcels.

The farmland is centrally located, just ¼ mile from the Dole Plantation Visitor Center, which offers breathtaking views of North Shore beaches and Haleiwa Town. The land, situated at a 1,000-foot elevation, is exposed to ample sunlight, has fertile soil, and is supplied with water. It is zoned for agricultural use only.

Ohana Farm Parcels aims to help local farmers and aspiring farmers own farmland while keeping the property prices as low as possible. 'Ohana Farm Parcels provides opportunities for local farmers and those who want to become farmers not just to farm their land but also to manage it,' stated Savio.

Currently, 120 parcels are already taken by local farmers, leaving 17 organic and 11 non-organic parcels available. This totals 28 parcels, each ranging from 2 to 5 acres, in the AG-1 zone. The land includes risers, located every two acres, for easy access to R1 water. To get started, the leasing program requires a deposit of $10,000 per acre, prorated (100% refundable), along with a prorated monthly rent of $600 per acre for a five-year lease term.

Ohana Farm Parcels is located at 64-1550 Kamehameha Highway Wahiawa, Hawaii 96786. For more information about the open house event, visit OhanaFarmParcels.com or call 1-808-955-6672.

Media Contact:

Janet Kelley/Mana Means Communications

808-285-7712/808-521-1160

janet@manameans.com

Hundreds of Honouliuli Middle School Students To Attend The Salvation Army’s and Echelon West Oʻahu Inaugural ‘Inspire Day’ Event

 

EWA BEACH, HI [August 12, 2024] – Over 800 Honouliuli Middle School students are invited to attend the inaugural ‘Inspire Day’ event on August 15, hosted by The Salvation Army Kroc Center Hawaiʻi and its young professionals board, Echelon West Oʻahu.

 

“This is the very first ‘Inspire Day’, and it was birthed out of  our weekly Honouliuli Middle School ‘Teen Club,’ which is held at The Salvation Army Kroc Center,” says Salvation Army Kroc Center Hawaii Corps Officer, Major Lynn Stewart. “We want to continue to offer service and hope to our kids and our teens.”

 

Dawn O'Brien will be the Master of Ceremonies, along with with motivational speakers Jelayne Shelton, Mahealani Tulba, and Rich Cooper. Following the program, students can engage with booths hosted by: Bayer, Blume Ruhm, B.R.A.V.E. Hawaiʻi, Chocole'a, Choose Love, D.R. Horton, Hawaiʻi Dental Service, Hawaiʻi Job Corps, Hawaiʻi Pacific Health, Hawaiʻi Volcanic Water, Highgate Hawaiʻi, the Honolulu Police Department, Humane Society (Kosasa Family Campus), Jack in the Box, 3Kai, KumuKit, Kroc Center Hawaiʻi, Layton Construction, McDonald’s, Noms, Odyssey, Sage Creamery, Subway Wahiawa, UHWO, Wai Kai, WestPac Wealth Partners, and Young Brothers. There will be activities and giveaways, generously provided by event sponsors, as well as Kroc Center and Honouliuli Middle School staff.

 

“The mission of Echelon West Oʻahu is to serve and inspire the community, and this event is one way for us to do that,” says Cami Yano, Echelon West Oʻahu Board Chair. “We have so many different businesses from around Oʻahu coming together to inspire these students.”

 

Echelon West Oʻahu utilizes The Salvation Army’s Kroc Center Hawaiʻi as an all-encompassing community center and hub. They aim to bring people and businesses together in West Oʻahu while serving the community through events like Angel Tree giving, Red Kettle ringing, and a free hosted Thanksgiving at The Kroc Center.

 

This year’s Inspire Day will echo their commitment to helping local students succeed, while carrying on their mission to support The Salvation Army's efforts in providing critical services to those in need within our community.

 

Located on 15 acres in West Oʻahu, the 200,000 square-foot Kroc Center Hawaiʻi is the largest community center of its kind in Hawaiʻi. It is a place where people young and old have opportunities to learn and grow, to build confidence and hope. Featuring a Competition/Lap Pool, Group Exercise, Classes & Programs, Health & Wellness Center, Worship & Performing Arts Center, Multi-Use Gymnasium, Family Pool with Water Slides, State-of-the-Art Fitness Equipment, and much more.

 

For more information about Inspire Day or to learn how you can get involved, please contact Joanna Mabalot at (808) 683-2279 or Cami Yano at (808) 379-7209.

 

 

#           #           #

 

About The Salvation Army – Hawaiʻian & Pacific Islands Division

The Salvation Army – Hawaiʻian & Pacific Islands Division covers the state of Hawaiʻi and the Pacific Islands including Guam, Republic of the Marshall Islands and The Federated States of Micronesia. The Division offers a wide variety of programs throughout the islands including: affordable senior housing; at-risk youth services and housing; camp & conference center; family stores; food distribution and feeding programs; homeless services; The Kroc Center – Hawaiʻi’s largest community center; preschools & day care services; social services – emergency assistance; substance abuse treatment; and work therapy & rehabilitation services. For more information, call 808-988-2136, visit hawaii.salvationarmy.org, or follow us on Twitter, Facebook, and Instagram.

 

Protecting Your Child’s Eyesight

August is National Children’s Eye Health and Safety Month

(Honolulu, HI) August 14, 2024 — With Back-to-School in full swing, there is no better time to focus on your child’s eye health. Exposure to germs, increased screen time, and dynamic playtime can mean more risks to your keiki’s eye health and safety.

 

The American Academy of Ophthalmology designates August as “Children’s Eye Health & Safety Month.” Whether your child has glasses, plays sports, or just needs to monitor their screen time, HEC wants to help keep their eyes protected.

 

Classroom learning now includes staring for hours at both digital and non-digital tools, which can cause a lot of strain and pressure on the eyes. Some risks include nearsightedness, myopia, dry eye disease, along with other vision concerns. Later on, without proper care, these can lead to retinal detachment, glaucoma, and macular degeneration, causing eye pain or headaches. Getting ahead of your child’s eye needs – from checkups to glasses and other tools– can prevent a lifetime of physical and learning challenges. There is no better time than now to take the proper preventative measures as your keiki’s eyes and vision continue to develop.

 

The Hawaiian Eye center suggests these 10 helpful tips to protect and preserve your children’s eye health:

 

1.      Encourage minute-long breaks from closeup work, every 20 minutes

2.      Keep digital media 18 to 24 inches away from their face

3.      Introduce nutritious, balanced meals and snacks full of vitamins A, C, and E

4.      Make sure they are getting a full night’s sleep

5.      Protect their eyes outside with proper eyewear, especially in sports settings

6.      Limit screen time to a maximum of 1-2 hours per day for kids ages 2 to 5, guided screen time with frequent breaks for kids over 5, and no screen time for children under 1

7.      Designate screen time to educational materials, limit cartoons and video games, to prevent strain

8.      Encourage outdoor time, to balance out close-up work, to receive crucial doses of natural light

9.      Schedule comprehensive eye exams to catch signs of eye problems, or a need for glasses

10.   Make sure headwear and eyewear have the proper fit, for both protection and comfort

 

“If your child exhibit’s signs of having a short attention span, eye pain, or trouble concentrating, it may be a sign that they are having vision problems and need your help to get the right support,” says Dr. Steven Rhee of Hawaiian Eye Center.

 

To learn more or to schedule an eye appointment, please visit: https://www.hawaiianeye.com/

 

Navy League Takes A Tour on the Admiral’s Barge

 

Navy League of the United States Honolulu Council Board of Directors and guests of Admiral Stephen Koehler

 

Enjoy the Pictures by David C Livingston

 

Shared by Mary Kelly

Productive Leaders

ECONOMIC AND LEADERSHIP DEVELOPMENT - How to effectively lead future teams

Navigating Leadership and Team Management in Times of Crisis and Change

Mary Kelly, Commander, USN, CSP, CPAE

Read this article on LinkedIn to join the conversation

 

In the ever-evolving business landscape, crises and change are inevitable. How leaders respond to these challenges can make or break an organization. Effective leadership and team management during turbulent times require a blend of empathy, clear communication, and strategic foresight. Here’s how leaders can guide their teams through crises and change with confidence and resilience.

1. Maintain Clear and Transparent Communication

Communication is the cornerstone of effective leadership, especially during crises. Keeping your team informed about what is happening, what is expected, and how they can contribute is crucial. Transparency fosters trust and reduces uncertainty. Regular updates, open forums for questions, and honest discussions about challenges and solutions help to keep everyone aligned and engaged.

Practical Tip: Hold regular virtual or in-person town halls to address concerns and provide updates. Encourage team members to voice their thoughts and questions.

2. Show Empathy and Support

Crises and change can be stressful for everyone involved. Leaders need to show empathy and support to their team members. Understanding and addressing their concerns, fears, and emotional well-being is vital. This not only helps in maintaining morale but also strengthens the bond between leaders and their teams.

Practical Tip: Offer flexible working arrangements and provide access to mental health resources. Check in with team members regularly to see how they are coping.

3. Stay Focused on Goals and Priorities

During a crisis, it is easy to get overwhelmed and lose sight of the bigger picture. Leaders must keep their teams focused on the organization’s goals and priorities. This means setting clear objectives, delegating tasks effectively, and ensuring everyone understands their role in achieving these goals.

Practical Tip: Revisit and realign team goals to ensure they are relevant to the current situation. Use project management tools to track progress and keep everyone accountable.

4. Adaptability and Flexibility

Crises and change often require quick thinking and adaptability. Leaders must be willing to pivot strategies and plans as latest information and circumstances arise. Flexibility in approach and openness to new ideas can help navigate the uncertainties more effectively.

Practical Tip: Foster a culture of innovation where team members feel empowered to suggest new ideas and solutions. Be open to revising plans as needed.

5. Lead by Example

Leaders set the tone for their teams. Demonstrating resilience, calmness, and a positive attitude can inspire team members to adopt the same mindset. Leading by example means showing up, staying composed under pressure, and maintaining a solution-oriented approach.

Practical Tip: Share your thought process and decision-making rationale with your team. This transparency helps them understand and align with your leadership approach.

6. Empower Your Team

Empowering team members during a crisis involves trusting them with responsibilities and involving them in decision-making processes. This not only helps in distributing the workload but also fosters a sense of ownership and accountability among team members.

Practical Tip: Delegate meaningful tasks and projects to team members, allowing them to take the lead. Recognize and celebrate their contributions.

7. Focus on Continuous Improvement

Crises and change provide opportunities for learning and growth. Leaders should encourage their teams to reflect on what is working and what is not and seek ways to improve continuously. This mindset helps in building a resilient and agile organization.

Practical Tip: Conduct regular retrospectives to analyze successes and areas for improvement. Implement actionable steps based on feedback.

Effective leadership and team management during crises and change require a balanced approach of empathy, clear communication, strategic thinking, and adaptability. By maintaining transparency, showing support, and staying focused on goals, leaders can guide their teams through turbulent times with resilience and confidence. Embracing these principles not only helps in navigating the current challenges but also prepares the organization for future success.

 

Join the conversation

 

Love your comments!

Hi David,

 

Just sending you a note of aloha and thanking you for the many wonderful events, pictures, charities you have supported since we met back in 2007. Amazing!

 

Thank you for leading and setting great example for everyone. 

 

You truly are an "Artiste Extraordinare".

 

3 Cheers for you.!!!

 

Aloha

Carla von & Geoff Milford

Navy League event pals

Share New Navy League Member Video

https://www.youtube.com/watch?v=mdk09LsPCyo

 

We have created a new Navy League video featuring members sharing their reasons for joining our mission. Please share this video with your councils and community to spread awareness of our organization.

 

“First of all, every day in this audience (“The View” June 25, 2024), it’s a tough conversation to have. The truth is, everybody’s gonna die at some point. Don’t leave it for your kids to deal with. Get a PrePlan, make a will. Do not wait until you die. You’re leaving people in pain at your loss, trying to figure out what you wanted. Tell people what you want before your demise.” Whoopi Goldberg, author, comedienne, actress, EGOT winner (one of only 19), co-host of “The View.”

Whoopi is right. However, a preplan is different from a will. A will is to state who you want to leave any property or money you might have. A Pre-Plan is for you to decide whether you want a traditional/casket or cremation. You can make the decisions now as to where you will be buried, or whether you want to be cremated and your ashes scattered, or whether you want a niche, a family plot, or have your own mausoleum, etc. With a Pre-Plan, you will be able to give peace of mind to those close to you and to yourself. Being prepared is an important part of the life you are living. I can help you prepare yourself for the inevitable no matter when it might arrive. Yes, you can take care of planning your end-of-life now and be sure that your loved ones will be able to follow your personal instructions. If you plan well in advance, you will prevent their suffering and sudden financial costs. Don’t know where to start? Give me a call. I will help you with your Pre-Plan. You will be able to give peace of mind to those close to you and to yourself. Please call me today. I can help you just like I have assisted more than 10,000 Hawaii families and individuals make their plans for cremation or burial. And, if you travel often, you can also purchase a lifetime travel plan for $499 that, in case you should die while away from Hawaii, will pay to bring your body back – a procedure that can cost thousands of dollars and occurs more often than you may think. This is something you can do that is positive and will be of help to family and friends alike.

A Pre-Plan is a very powerful thing to do. So please do this while you still can, and those who love you can celebrate your life with you now, not after it’s too late.  

Linda Rose Herman

Pre-planning Advisor 

Hawaiian Memorial Park & Funeral Services/Borthwick Mortuary 

(808) 864-3505

www.Generations808.com

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If you have anything you'd like to share in "Things Worth Saving" please e-mail me your text to  David@DCLivingston.com  (Word Files can also be cut and paste into this document or JPEG – No PDF’s)  -  Many thanks to all of the contributors over the years.  The editing is done Thursday evenings - we start broadcasting late Thursday Night and all day Friday, Saturday and Sunday - it now takes 3 days to get it out to all 22,000 readers - If I get an article after Thursday it goes in the next issue (Unless it's outdated).   To take yourself off the "Things Worth Saving" distribution list just reply with “unsubscribe" and you're off.

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David C. Livingston

303 Kipukai Place

Honolulu, HI 96825

 

808 542-4945 Cell

David@DCLivingston.com

www.thingsworthsaving.com

https://www.facebook.com/david.c.livingston1

 

2020 Recipient  of Samaritan Counseling Center of Hawai’I “Ho’omenemene Award”

 

2019 Recipient  of Lex Brodie’s “Above & Beyond Award”

 

Immediate Past Pacific Region President & National Director - Navy League of the United States:  www.navyleague.org

 

Member - March of Dimes – Board of Directors, Executive Leader, Top Walker 2018, 2019, 2020:  www.marchofdimes.com/hawaii

 

Past President - Coalition for a Drug Free Hawaii - Board of Directors: http://www.drugfreehawaii.org

 

Past President 2019 – 2020 ~ Past President 2017 - 2018 - Sales & Marketing Executives of Honolulu,  Sales Person of the Year Chair 2019,  Photographer: www.smehonolulu.com

 

Past President - Navy League of the United States - Honolulu Council – Advisor to the Board of Directors, Endowment Development Chair: http://NavyLeagueHonolulu.org

 

Member - Rotary Club of Waikiki, Rotarian of the Year 2019 – 2020 - Past President 2006 - 2007, Program Chair 2019 - 2020, International FoodFest Chair 2019, Past Member Board of Directors: www.waikikirotary.org

 

Member - Chamber of Commerce Hawaii - Ambassadors: http://cochawaii.org/ambassador-committee.asp

 

Member - YMCA Central Branch Board of Managers, Campaign Chair (Former YMCA Executive 1969 to 1994 – 25 Years): http://www.ymcahonolulu.org/

 

Master Scuba Diver Trainer - PADI  #161741: http://www.thingsworthsaving.com

 

Rotary District 5000 Past Assistant Governor for Del Green 2015 - 2016: http://www.RotaryD5000.org

 

Rotary District 5000  Past Assistant Governor for Clint Schroeder 2016 - 2017: http://www.RotaryD5000.org

 

Member - Mercury Business Association, Past President, Program Chair: www.mercuryhawaii.com

 

Past Member – Board of Directors – Junior Achievement, Development Chair: www.JAHawaii.org

 

President  – Board of Directors - Winner’s Camp: http://www.winnerscamp.com

 

Past Member - FPA - Financial Planning Association – Past Board of Directors Secretary:  www.fpahawaii.org

 

Committee Member - IMSE – Indo-Asia-Pacific International Maritime Security Exposition - August 2018

 

Transpac Photographer – 2011, 2013, 2015, 2017, 2019, 2021, 2023

 

Past Member - Hawaii Kai Neighborhood Board 1999 - 2009

 

"I was on a train on a rainy day. The train was slowing down to pull into a station. For some reason I became intent on watching the raindrops on the window. Two separate drops, pushed by the wind, merged into one for a moment and then divided again -- each carrying with it a part of the other. Simply by that momentary touching, neither was what it had been before. And as each one went to touch other raindrops, it shared not only itself, but what it had gleaned from the other. I realized then that we never touch people so lightly that we don't leave a trace. Our state of mind matters to those around us, so we need to become conscious of what we unintentionally share so that we can learn to share with intention." - Peggy Tabor Millin

 

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(227) Ho'omenemene Awards 2020 Highlights - YouTube

 

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