David C. Livingston
http://www.ThingsWorthSaving.com
303 Kipukai Place
Honolulu, Hawaii 96826
808 542-4945 808 441-6836 Fax
NEW EMAIL ADDRESS
David@DavidLivingstonHawaii.com
“Things Worth Saving Vol 1135”
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Anna Covert’s Mastery of Digital Marketing on Display in The Covert Code
As a local digital marketing expert, Anna shares hands-on insights to help Hawaii businesses create digital magic
(HONOLULU, HI) September 3, 2024 — Local business owners seeking to master digital marketing are likely feeling the pressure. From budgets to impressions, social media to web design, SEO to email marketing, Google Ads to data analysis, the possibilities and pitfalls seem never-ending. Hawaii-based digital marketing expert Anna Covert, CEO of Covert Communication, wants to help untangle it all with her new book, The Covert Code: Mastering the Art of Digital Marketing.
Anna’s longtime client Paul Skellon, Director of Communications for Pacific Air Cargo, says The Covert Code is one of the best investments business owners can make. “Anna is hugely talented and very experienced in the field of online digital marketing,” says Skellon. “She is a very competent, skilled digital marketer who understands the digital and social media platforms, the budgets, the analytics, and the many ways to amplify a business online.”
Anna is a seasoned expert in the digital marketing field. As Principal of Covert Communications, she has many years of experience supporting startups, Fortune 500 companies, and both small and large businesses. She has extensive experience with programs such as Google Ads, SEO, click-rate software, and web platforms like WordPress.
“I couldn’t believe that this book didn’t exist already,” says Anna. “I wrote The Covert Code because I want to help business owners find the right customer with the right message at the right time. You don’t need to pay someone—with this book, you can get the confidence to create a digital marketing strategy all on your own.”
In The Covert Code, you’ll learn how to:
Create a successful, realistic digital marketing budget that doesn’t break the bank.
Eliminate waste and digital fraud by learning exactly where your ad budget is going.
Analyze your results for ROI: what you are doing well and what you can do better.
Integrate tools that save you money, amplify your brand, and localize your messaging.
Look to the future of digital marketing by using bot-blockers and understanding AI.
As an author, entrepreneur, and business owner, Anna has decades of experience and expertise to back up her insights. With dozens of Covert Communication clients across many industries worldwide, across business sectors of all sizes, she holds an in-depth, hands-on understanding of the value of a strong digital campaign strategy: advertising, messaging, marketing, website design, user experience, and more.
“As one of Anna’s longtime clients, I learned that I didn’t have to be a digital marketing expert,” says Skellon. “With Anna’s Covert Code, I learned the fundamentals of online digital marketing strategies to make the right impressions and connections.”
The Covert Code has achieved major success since its publication in June. Published by Forbes Books, it was released on major online bookstores like Amazon, Barnes & Noble, and Target, as well as on bookshelves in 24 WH Smith airport bookstores. The Kindle version has attained the #1 ranking on Amazon in many categories.
“For those who purchase the book, you can access an extensive online library of videos, tools, tests, and downloads I’ve created to further your learning,” says Anna. To learn more, visit www.thecovertcode.com.
About Anna Covert:
Anna Covert is the founder and principal of Covert Communication, the largest digital marketing firm in Hawaii. An expert in advertising and marketing, she’s worked with hundreds of companies worldwide on both the client and agency sides, providing strategic consulting to Fortune 500 companies and fusing her traditional and online media experience into a unique and seamless approach to building next-generation marketing strategies. She is enthusiastic about navigating the digital media landscape and has extensive experience employing everything from wildly successful digital media campaigns to applying Google Analytics to traditional media planning.
Based in Honolulu, Anna is a passionate advocate for the solar industry. She is also a creative entrepreneur who has designed numerous technology solutions and products that solve problems for consumers and business owners as they engage online and offline.
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Shared by PT Brent
Love your comments!
Aloha and Mahalo Dave,
As always the photos are awesome, Mahalo for what you do. I'm glad you got to prove to your wife you were working.
Much Aloha
Warmest Regards,
Lis
Hi David,
Just sending you a note of aloha and thanking you for the many wonderful events, pictures, charities you have supported since we met back in 2007. Amazing!
Thank you for leading and setting great example for everyone.
You truly are an "Artiste Extraordinare".
3 Cheers for you.!!!
Aloha
Carla von & Geoff Milford
Navy League event pals
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Share New Navy League Member Video
https://www.youtube.com/watch?v=mdk09LsPCyo
We have created a new Navy League video featuring members sharing their reasons for joining our mission. Please share this video with your councils and community to spread awareness of our organization.
“First of all, every day in this audience (“The View” June 25, 2024), it’s a tough conversation to have. The truth is, everybody’s gonna die at some point. Don’t leave it for your kids to deal with. Get a PrePlan, make a will. Do not wait until you die. You’re leaving people in pain at your loss, trying to figure out what you wanted. Tell people what you want before your demise.” Whoopi Goldberg, author, comedienne, actress, EGOT winner (one of only 19), co-host of “The View.”
Whoopi is right. However, a preplan is different from a will. A will is to state who you want to leave any property or money you might have. A Pre-Plan is for you to decide whether you want a traditional/casket or cremation. You can make the decisions now as to where you will be buried, or whether you want to be cremated and your ashes scattered, or whether you want a niche, a family plot, or have your own mausoleum, etc. With a Pre-Plan, you will be able to give peace of mind to those close to you and to yourself. Being prepared is an important part of the life you are living. I can help you prepare yourself for the inevitable no matter when it might arrive. Yes, you can take care of planning your end-of-life now and be sure that your loved ones will be able to follow your personal instructions. If you plan well in advance, you will prevent their suffering and sudden financial costs. Don’t know where to start? Give me a call. I will help you with your Pre-Plan. You will be able to give peace of mind to those close to you and to yourself. Please call me today. I can help you just like I have assisted more than 10,000 Hawaii families and individuals make their plans for cremation or burial. And, if you travel often, you can also purchase a lifetime travel plan for $499 that, in case you should die while away from Hawaii, will pay to bring your body back – a procedure that can cost thousands of dollars and occurs more often than you may think. This is something you can do that is positive and will be of help to family and friends alike.
A Pre-Plan is a very powerful thing to do. So please do this while you still can, and those who love you can celebrate your life with you now, not after it’s too late.
Linda Rose Herman
Pre-planning Advisor
Hawaiian Memorial Park & Funeral Services/Borthwick Mortuary
(808) 864-3505
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Find out what’s happening in Hawaii
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If you have anything you'd like to share in "Things Worth Saving" please e-mail me your text to David@DCLivingston.com (Word Files can also be cut and paste into this document or JPEG – No PDF’s) - Many thanks to all of the contributors over the years. The editing is done Thursday evenings - we start broadcasting late Thursday Night and all day Friday, Saturday and Sunday - it now takes 3 days to get it out to all 22,000 readers - If I get an article after Thursday it goes in the next issue (Unless it's outdated). To take yourself off the "Things Worth Saving" distribution list just reply with “unsubscribe" and you're off.
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